A datababase is a very valuable asset
Clients are more and more frequently realising the benefit of using their existing and lapsed client bases to up-sell and to generate new business. A datababase is a very valuable asset and should therefore be cared for as such. Did you know that around 6% of the UK population move house each year?! This could mean that by using an old or uncleansed data file you could be spending way over the odds on your marketing campaign, as well as sending messages out to the wrong people.
Data Baby offer a full data cleansing, appending and enrichment service to help clients maximise their own data.